1 allow events to change you
2 forget about good
3 process is more important than outcome
4 love your experiments like ugly children
5 go deep
6 capture accidents
7 study
8 drift
9 begin anywhere
10 everyone is a leader
11 harvest ideas, edit applications
12 keep moving
13 slow down
14 don’t be cool (cool is conservative fear, dressed in black)
15 ask stupid questions
16 collaborate
17 make an image which email won’t replicate
18 allow space for ideas you haven’t had yet
19 stay up late
20 work the metaphor
21 time is generic
22 repeat yourself
23 make your own tools
24 stand on someone’s shoulders
25 avoid software (everyone has it)
26 don’t clean your desk
27 don’t enter awards (it’s bad for you)
28 creativity is not device dependent
29 organisation is liberty
30 don’t borrow money
31 listen carefully
32 take field trips
33 imitate
34 make mistakes faster
35 scat (break it, stretch it, crack it, fold it)
36 explore the other edge
37 coffee breaks, cab rides, dream rooms
38 avoid fields, jump fences
39 laugh
40 remember
41 power to the people
The following manifesto was first presented by Canadian designer Bruce Mau at the Doors of Perception 5 conference, November 1998.
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