Tag Archives: brands

Rory Sutherland: Life lessons from an ad man

Commanders and creators

Fantastic visuals in one of Adidas’ latest basketball efforts…

On branding… food for thought

There’s a growing disconnect between U.S. management and U.S. marketing. Management wants to build a business. Marketing wants to build a brand. The two are often diametrically opposed. To build a business, you tend to “expand” the brand. To build a brand, you generally need to “contract” the brand.

– via AdAge